Zeta's ZOE AI Agents: Your New Marketing Teammates, Without the Coffee Addiction

WHO Zeta Global is targeting marketers and their teams.

WHAT Zeta Global has launched generative AI capabilities that allow marketers to answer critical business questions and improve their go-to-market strategies. Using ZOE, Zeta Global’s Opportunity Engine, the new generative AI agents will provide recommendations for optimal marketing strategies by taking on roles such as Business Analyst, Campaign Manager, Media Strategist, and Retail Merchandiser, generating highly individualized consumer experiences, and accelerating business results.

WHY The new AI capabilities will help marketers unlock business challenges and create individualized content, while automating workflows and predicting strategies and revenue. This will ultimately help marketers improve strategy, connect with their customers, and deliver a stronger return on investment.

AVAILABILITY Zeta Global's generative AI capabilities are now available within the Zeta Marketing Platform as part of the beta product testing program.

KEY TAKEAWAY Zeta Global's generative AI capabilities are expected to revolutionize how marketers approach complex marketing challenges and make sophisticated marketing simple. These capabilities will provide marketers with the ability to solve critical business questions, predict revenue, and create highly individualized consumer experiences.