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- Firework Lights up Video Commerce with Generative AI-Powered Shopping Assistant
Firework Lights up Video Commerce with Generative AI-Powered Shopping Assistant
Firework's patent-pending AI technology enables always-on interactivity to video commerce content at scale
TheNeedleAI Team
May 04, 2023
WHO Firework is targeting brands, retailers, and publishers looking to engage with customers in real-time both online and in-store.
WHAT Firework's generative AI-powered solution enables customers to ask questions about products and services long after the livestream has concluded, and provides accurate, real-time responses based on user input, the content of the video, and associated metadata.
WHY Firework's AI technology helps brands to bring new levels of authenticity and connection to online video experiences, improving customer engagement and lifetime value.
FUNDING Firework has raised over $235 million in capital to date, and launched the beta version of the generative AI live shopping solution with specialty grocer The Fresh Market.
AVAILABILITY Firework's beta version of the generative AI live shopping solution is available for use on The Fresh Market's flagship website www.thefreshmarket.com and its shoppable video live commerce (SVLC) retail media network.
KEY TAKEAWAY Firework's generative AI-powered solution is a unique tool that enables always-on interactivity to video commerce content at scale, improving customer engagement and lifetime value.
What sets video commerce apart from other media is the potential for immersive, interactive customer experiences.