eBay Embraces the Future of Fashion with Certilogo Acquisition

WHO eBay, the global commerce leader connecting millions of sellers and buyers, announces the acquisition of Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.

WHAT Certilogo's innovative platform empowers brands and designers to manage garment lifecycles while enabling consumers to easily authenticate items, access reliable information, and activate circular services.

WHY The acquisition strengthens eBay's position as a trusted destination for pre-loved apparel and fashion, fueling investments in the sustainable fashion category and offering customers greater confidence in their conscious purchase choices.

HOW IT WORKS Certilogo's digital ID technology simplifies the authentication process for apparel and accessories, fostering stronger connections between consumers and brands. By integrating this technology, eBay aims to lead the way in pre-loved fashion and provide new avenues for consumers to engage with brands.

AVAILABILITY The acquisition is expected to close in the third quarter, subject to customary conditions and regulatory approvals.

KEY TAKEAWAY eBay's acquisition of Certilogo marks a significant milestone in the pre-loved fashion industry. By harnessing digital ID technology, eBay is revolutionizing how consumers authenticate and interact with fashion items, emphasizing authenticity, sustainability, and community.