Unlocking Dreams with AI: Crescent Joins Forces with BetterUp

WHO BetterUp, a leading human transformation company, acquires Crescent to combine their expertise in sleep health and AI, offering individuals and organizations world-class coaching and content.

WHAT Crescent, a trailblazing startup in sleep health and digital coaching, is now part of BetterUp's platform, integrating AI technology to unlock the power of improved sleep and wellbeing on a global scale.

WHY By harnessing the capabilities of AI, the acquisition aligns with BetterUp's vision of empowering individuals to live their lives with greater clarity, purpose, and passion, recognizing the pivotal role of sleep in personal transformation.

HOW IT WORKS Through the integration of Crescent's AI-driven digital sleep health coaching and behavior change experience, BetterUp aims to leverage cutting-edge technology to provide users worldwide with personalized sleep solutions, driving innovation in the coaching industry.

CUSTOMER TRACTION Crescent's success in collaborating with Fortune 500 companies and empowering individuals through improved sleep will now be amplified through BetterUp's expansive user base, offering a transformative experience.

KEY TAKEAWAY The strategic acquisition of Crescent by BetterUp showcases the power of AI in revolutionizing sleep health and personal transformation. With AI-powered coaching and enhanced sleep solutions, individuals and enterprises gain a competitive advantage in today's market.